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Web Traffic Services: SEO.
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Search Engine Optimisation
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SEO.
SEO is an abbreviation for "search engine optimizer" or "search engine optimization"...
In other words "the art of tuning web sites for optimum search engine listings".
There are many ways to achieve high rankings and every element of a site's design can play a part in the way that the site is 'ranked'.
You can find more detailed information about the subject from Google and Lycos.
Many major SE's use their own methods for ranking web-sites although some (like Lycos) use a 'pool of information' shared by several engines.
There are of course, many ways to try to 'cheat the system' (doorway pages, ffa's, cloaking, spamming, etc) so search engines are constantly improving their ranking algorithms and spidering technology to identify and penalise those cheaters and improve the quality and relevancy of their listings. For these reasons, all of the major search engines keep details of their precise ranking methods secret.
The standard price for this type of service runs at between $250.00 and $300.00 per page!
Many online SEO companies offer 'guaranteed top ten listings' or 'guaranteed placement'... that such guarantees are worthless is obvious - consider asking for 15 websites optimised for the same keyword with guaranteed top ten placements for all and you'll see what I mean!
The Click-IT Team will manage every aspect of you websites search engine optimisation.
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Management, Training and Reviewing.
The best way to achieve and maintain good search engine placement for your web-sites is through constant, quality seo management.
To keep pace with ongoing changes in search engine algorithms and ranking technology, and to increase our own SEO skills, we are continually studying, training and testing.
Once your website has been built, optimised and launched it's search engine placement and traffic performance will be reviewed regularly and each site will be tweaked to improve and maintain it's position and performance.
This method of ongoing management, training and reviewing will enable us to achieve and maintain maximum exposure and optimum search engine rankings for your web sites - for all keywords and forever!
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Web Site Promotion
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Search Engines.
There are big differences in the way that search engines receive sites for listing; some employ spider technology whilst others rely on manual submissions; some require only one submission whilst others need occasional 'refreshers' and some engines offer free listings - others charge for inclusion.
The Click-IT Team will handle all your necessary search engine submissions.
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Online Directories.
There are thousands of online directories, many specific to certain types of website or business whilst some are based on geographical criteria.
Most directories require 'reciprocal links' BUT lack of discrimination in the choice and quantity of outgoing links WILL damage your search engine rankings and create unneccesary traffic leaks.
Inclusion in certain directories will greatly enhance your search engine rankings.
For these reasons it's important to be selective, ensuring that directory links are 'relevant' to your business and will send enough traffic to warrant the reciprocal link from your site.
The Click-IT Team will search out relevant directories and handle all your directory submissions.
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Free Business Directory Link.
All Click-IT website UK customers will receive a free listing in our
UK Online Business Directory.
This directory is brand new and still being created, once finished we will attract and buy traffic from quality free and paid traffic sources and deliver it to customers through the directory.
Non-UK customers will receive a free listing in one of our international websites and plans are underway to drive traffic to all of our customers through a series of 'feature sites' and promotional advertisements.
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Web Site Traffic Services
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Link Management Services.
Probably the single most important criteria used by search engines for website ranking purposes lies in the number of incoming links from other 'relevant' websites and - in particular - 'authority sites'.
An easy way for a commercial business to achieve this would be to ask all of their suppliers to include a link from the most relevant page on their websites; another - more common - method is to contact other website owners and agree to exchange links.
Whichever method is used, extreme care must be taken to ensure that your link partner sites don't include any of the 'unethical elements' mentioned above, as these could cause search engines to devalue / penalise them and such penalties are often extended to associated linked sites.
Click-IT website customers receive full link management services.
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Maximising Your Traffic.
The secret to successful web site traffic promotion lies in all of the information given above.
All Click-IT Team websites are designed to utilise all known ethical methods of search engine optimisation (SEO).
The Click-IT Team will manage all your search engine listings, directory listings and relevant link exchanges and will include your site in our own business and shopping directories, feature websites, traffic drives and anything else we can come up with to supply your sites with a constant stream of highly targetted free traffic.
We will also make recommendations for high quality paid directory listings and (with your approval), manage those submissions on your behalf.
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The Click-IT Team Ltd. 69, Alma Place, Gloucester, Gloucestershire, GL1 5PU. 01452 535145: Email: 
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